OUR TEAM

Esther Kithuka

Esther Kithuka

Esther is a natural leader with a decisive nature and extensive experience in operations, analytics and telecoms. Proven track record in data-driven decision-making, customer obsession, operational efficiency improvement and coordinating cross-functional teams in complex processes. Passionate about digitalization and data-driven entrepreneurship, and curious about how non-market actors can be used to co-create new products. She greatly enjoys researching, designing and building things.

In her words,“I grew up in a semi-remote village in Kenya and watched people struggle to make a living despite having resources, albeit not the mainstream resources. The desire to change the situation one day pushed me to always explore, research and test different ways of creatively making value out of what is available, which in turn cultivated in me a passion for entrepreneurship and a culture of resourcefulness and efficiency.

From participating in mentorship programs to starting an online booking platform to bring digital transformation to middle and low-end hair stylists in Kenya, the desire to create and empower has always burnt brightly within me. Working extensively on telecom infrastructure rollout and optimization projects, I have witnessed first-hand what technology combined with a little ingenuity can do for the society. These experiences have fuelled in me a strong purpose in whatever I do, whether working in a start-up, a small business or even a large corporation.”

Her experience and knowledge in technology, operations and analytics have equipped her with key competencies in leadership and innovation, and her passion for technology and innovation plus her natural enthusiasm to learn makes her valuable to any team.

She holds an MBA from Lancaster University Management School, England, United Kingdom with experience as a Senior Data and Policy Analyst.

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