Barbara is a firm believer that many visions can be realized when well packaged and relevant messages
get to the right people at the right time. She is soft spoken, with keen interest in packaging information
excellently enough to meet the needs of all parties and support their goals.
She started off her career supporting corporate communications for NGOs, then went on to serve as an
editor in education publishing. She joined the telco industry in 2009 and supported the sms and online
customers for best experience, while dabbling in workforce analytics, the information centre and many
other impactful projects among them Best network for Kenya.
From 2019, she has had the chance to work with Safaricom customer data analytics specializing in
actionable insights to easen the customers’ journey. She enjoys exploring text data insights for improved
accuracy in customer segmentation for business growth.
For 6 years before that, she served as their technology communications liaison, and gained valuable
experience marketing network claims to the customer base and driving change through advocacy and
campaigns for at least 50 projects. Additionally, she served in Safaricom Women in Technology,
championed SDGs and volunteered in different Safaricom Foundation programs.
Herself being digitally transformed and a beneficiary of visionary leadership; she continues to advocate
the same in her transition into start up world. Driving agile adoption in the hospitality industry throughout
2022 credit modelling in fintech, and most recently data for climate change.